From a single store to hundreds of locations
Curo
cur·o [ˈkyu̇r-ō]
verb: to provide money
origin: Latin
1997
Company founded with one store in California
2011
Entered Canadian market with the acquisition of Cash Money
2017
Created new near-prime Canadian brand, LendDirect
2021
Expanded into near-prime lending in the US with acquisition of Heights Finance
2022
Sold US legacy lending business and acquired First Heritage Credit
2024
Restructured to better position company for long-term profitable growth
Where We’re Going
Remaining customer-centric while expanding our core products and technology, propelling us to new heights
The mission we launched over 25 years ago is the same mission we uphold today and will continue delivering on tomorrow..
Access to credit for consumers
Our tech-enabled platform will continue to focus on accessibility, reliability, and ease-of-use
Multiple credit options for customers’ changing needs
From in-store to online, we adapt with our customers’ preferences
Credit risk mitigation and underwriting
As we continue diversifying our business, our proprietary data and technologies get smarter and more efficient
Playing our role in a changing landscape
We’re committed to responsible lending and giving back to our communities
Our People
An evolving business spearheaded by a team of industry leaders
From strengthening our foundation to growing responsibly and executing with excellence, our leadership stands by these three pillars to strategically position the company for the future.
Our People
